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What is Rural Issues

Chapter 2
Rural Entrepreneurship and Innovation in the Digital Era
Problems arising within the rural environmental context which disrupts the daily functioning of individuals.
Published in Chapter:
The Role of Digital Technology in Rural Entrepreneurship and Innovations
Dinithi U. Abeysinghe (Swinburne University of Technology, Australia) and Mohsin Malik (Swinburne University of Technology, Australia)
Copyright: © 2021 |Pages: 19
DOI: 10.4018/978-1-7998-4942-1.ch002
Abstract
Rural entrepreneurship paves the way to solve issues faced by rural population by spurring economic development in the rural areas. However, the entrepreneurial ventures within the rural areas also face a number of issues in initiating new ventures. The advancement of the digital technologies, technological platforms, and digital artifacts may provide a solution for such issues faced by the rural entrepreneurs. This chapter aims to explain how digital technologies assist rural entrepreneurs in overcoming the problems they face. In addressing this problem, the chapter will provide a broader understanding of the rural entrepreneurship and the issues it faces. The solutions for these issues are then discussed by highlighting the role of digital technology in supporting entrepreneurial ventures. Finally, a conceptual framework depicting the drivers of rural digital entrepreneurship is presented.
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