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What is Search Cost

Encyclopedia of E-Commerce Development, Implementation, and Management
Cost, for the customer, of acquiring information about a product and its price for the customer.
Published in Chapter:
Price Strategies in a Big Data World
Thierry Warin (HEC Montreal, Canada) and Antoine Troadec (CIRANO, Canada)
DOI: 10.4018/978-1-4666-9787-4.ch046
Full Text Chapter Download: US $37.50 Add to Cart
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