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What is Service Complementarity

Chapter 104
Encyclopedia of E-Commerce Development, Implementation, and Management
Services that are bought in combination with other services (e.g., hotel stay and air travel) because the benefits of procuring/using several offerings in a concerted manner exceed the sum of the benefits derived from an uncoordinated service acquisition and use.
Published in Chapter:
SMS Use Intensity Changes in the Age of Ubiquitous Mobile Internet Access: A Two-Level Investigation of Residential Mobile Communications Customers in Germany
Torsten J. Gerpott (University of Duisburg – Essen, Germany)
Copyright: © 2016 |Pages: 17
DOI: 10.4018/978-1-4666-9787-4.ch104
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