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What is Social Proof

Chapter 148
Encyclopedia of E-Commerce Development, Implementation, and Management
To show something is true to a member by sharing information, experience, etc. with other members of a website.
Published in Chapter:
An Overview of Social Media
Ela Ozkan-Canbolat (Cankiri Karatekin University, Turkey) and Aydin Beraha (Cankiri Karatekin University, Turkey)
Copyright: © 2016 |Pages: 12
DOI: 10.4018/978-1-4666-9787-4.ch148
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 1
The Power of Influence: Unleashing the Potential of Influencer Marketing
It is a psychological phenomenon that refers to the tendency for people to follow the actions of others. It is commonly used in influencer marketing to build trust by highlighting others’ positive experiences.
Published in Chapter: The Power of Influence: Unleashing the Potential of Influencer Marketing; From: Using Influencer Marketing as a Digital Business Strategy
Full Text Chapter Download: US $37.50 Add to Cart
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