What is Strategic Consciousness

In this chapter, three fundamental paradigm changes related to strategic management are discussed and analyzed. Firstly, change of the long-term concept is emphasized. Reasons such as the emergence of global enterprises, increasing number of tools using on prediction of future, as well as the increasing complexity in business world shows that time-based mentality of planning that used by public strategy is no longer valid. The second discussion is the strategic consciousness that is not included in the strategic management process and is ignored in most of the strategy literature. The level of strategic consciousness refers to the ability of organizations to be aware of environmental changes. Therefore, strategic consciousness should be included in the entire strategic management process. The third discussion is that strategic management is not valid for SMEs. Because of characteristics, it is not possible for SMEs to have a strategic point of view.