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What is Analytic E-CRM

Encyclopedia of E-Commerce Development, Implementation, and Management
One of the four EBBSC perspectives that indicates the keys to achieve customer profitability are customer acquisition and customer retention, i.e., to continuously attract newcomers and retain loyal customers.
Published in Chapter:
Strategic E-Business Management through a Balanced Scored Card Approach
Fen Wang (Central Washington University, USA), Mahesh S. Raisinghani (Texas Woman's University, USA), Manuel Mora (Autonomous University of Aguascalientes, México), and Xinbao Wang (Washington State Department of Enterprise Services, USA)
DOI: 10.4018/978-1-4666-9787-4.ch027
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