What is Strategy Development

The term strategy originates from the Greek word ‘Strategia’ meaning, from the office of the general and interprets the strategic position of the organisation where strategy is the plan for deploying resources to establishing a favourable position. Traditional strategy development is normally undertaken annually. Digital strategy is aligned with the employment of technology to digitally transform the business and is defined as nothing more than a business strategy inspired by the capabilities of technology. With the rapid changes in technology digital strategies are short lived and need to be re-evaluated and updated almost every six weeks. The outcomes of the digital strategy form key objectives in the corporate strategy.