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What is Sustainable Retailing

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Combination of promotion of a competitive sector with evaluation of the retail workforce and local communities and the improvement of environmental performance and prudent use of natural resources.
Published in Chapter:
The Sensory Dimension of Sustainable Retailing: Analysing In-Store Green Atmospherics
Diletta Acuti (University of Portsmouth, UK), Virginia Vannucci (Università degli Studi di Firenze, Italy), and Gabriele Pizzi (Università di Bologna, Italy)
DOI: 10.4018/978-1-7998-2220-2.ch003
The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
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Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Encompasses both retailing and sustainable marketing activities and empowers sustainable consumption and production practices. For example, any retailer who sells organic products or recycled products comes under the ambit of sustainable retailing. Sustainable retailing strongly supports the 3 R model which entails reduce, reuse, and recycle mechanisms to overcome the negative consequences on environment and society.
Full Text Chapter Download: US $37.50 Add to Cart
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