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What is USP

Digital Natives as a Disruptive Force in Asian Businesses and Societies
The unique selling proposition or the unique value proposition (UVP) is a marketing strategy to inform customers about how their brand or product is superior to their competitors.
Published in Chapter:
The Digital Edge for Entrepreneurship
Fatma Ince (Mersin University, Turkey)
DOI: 10.4018/978-1-6684-6782-4.ch001
Abstract
Since the conceptualization of entrepreneurship in the digital age is among the current issues, it has not been sufficiently researched yet. Addressing the issue is particularly important for Asian countries that are reorienting competition. This chapter, which deals with the digital ecosystem and entrepreneurship ecosystem in terms of innovation framework, aims to present a comprehensive framework by drawing attention to the sub-dimensions of the subject. In the chapter in which a new research agenda that will fill the gap in the understanding of entrepreneurship in the digital age is outlined, evaluations are made for Asian entrepreneurs after revealing the dynamics of the digital entrepreneurship ecosystem, which is one of the important tools of value creation.
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More Results
Understanding the Context of Green ICT
Unique Selling Proposition/Point is a pattern that is used for advertising campaigns
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Zero Customer Defection
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.
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