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What is 3D Product Experience

Chapter 121
Encyclopedia of E-Commerce Development, Implementation, and Management
A psychological state in which virtual objects presented in 3D are perceived by consumers as actual objects, which convey to customers relevant product information that helps them in understanding and evaluating the quality and performance of products sold online.
Published in Chapter:
The Role of 3D Product Presentation in Enhancing Virtual Experience Realms: The Case of Consumer Responses towards Online Apparel Retailers
Raed S. Algharabat (The University of Jordan, Jordan)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch121
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