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What is V-Shape Approach

Innovative Perspectives on Corporate Communication in the Global World
Funnel model developed by Ponce-Márquez to explain the different phases included in the translation process .
Published in Chapter:
Seeking Spaces of Convergence: Cognitive Web Accessibility and Easy-to-Read Tools as a New Market Niche in Spain
Nuria Ponce-Márquez (Pablo de Olavide University, Spain)
DOI: 10.4018/978-1-7998-6799-9.ch011
Abstract
This chapter presents a state-of-the-art analysis of cognitive accessibility in Spain and its convergence with Translation Studies, as well as a descriptive approach to the level of web accessibility of Spanish institutions and corporations. Since this chapter aims at describing the specific case of Spain in the aforementioned fields, a vast amount of the references made emerge from research studies conducted in this country. The chapter is therefore divided into three main sections: firstly, a road map of the convergence of cognitive accessibility and the fields of Applied Linguistics (AL), Pragmatics, and Translation Studies (TS) from the perspective of a number of Spanish researchers; secondly, a description of the current situation in Spain in terms of laws, decrees, and associations using easy-to-read tools as one of the main instruments of cognitive accessibility; and thirdly, a descriptive approach to the level of web accessibility in Spanish institutions and corporations.
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