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What is Blue Oceans

Chapter 170
Encyclopedia of E-Commerce Development, Implementation, and Management
Uncontested market spaces for an unknown industry or innovation which are associated with high potential profits, coined by W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant”.
Published in Chapter:
What Makes the Platform Network Effects Unsustainable?: Winner-Take-All Strategies and Unpaid Complementors
Wiboon Kittilaksanawong (Saitama University, Japan)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch170
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