What is Associative Model

Intelligence involves knowing information about some competitive factors like competitors' profitability and turnover rate. Information technology can help organizations to seize the information available. In this chapter we will present the solution architected and developed for a Portuguese company with a starting scenario that showed characteristics like dispersed information, concentration of knowledge in a single individual, no defined architecture for data or information, simple changes involving huge efforts and lack of agility. We found that business decision makers had problems of relying on the results, as the system was like a black box and often provided not accurate data. We will describe how we solved the problem, designing and implementing a business intelligence solution and the impact of having an information architecture.