Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Brand Recall

Chapter 13
Confronting Security and Privacy Challenges in Digital Marketing
Brand recall is an essential metric in assessing how well the brand has made an impression on consumers and how easily it comes to their mind when they consider a particular product or service category.
Published in Chapter:
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Amaresh Jha (UPES, Dehradun, India)
Copyright: © 2023 |Pages: 23
DOI: 10.4018/978-1-6684-8958-1.ch013
Abstract
Measuring immersive marketing experiences in the metaverse is a new area of study and it includes a wide range of algorithms to make better assessments and predictions. Any algorithm or metrics to measure the effectiveness of metaverse marketing will require a large amount of data, and then comes the challenge of data security and privacy. This study primarily aims at providing a framework for measuring the effectiveness of metaverse marketing considering the key drivers of virtual-commerce experiences and the metrics like engagement rates, conversion rates, customer acquisition costs, and the privacy and security-related changes in metaverse data analytics.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 8
Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
A component of brand awareness, which refers to the consumers’ ability to remember a certain brand name after being exposed to a communication effort.
Published in Chapter: Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow; From: Application of Gaming in New Media Marketing
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 20
Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames
Brand recall is a component of brand awareness. The term refers to the ability of consumers remembering a certain brand name after the exposure of a promotional content.
Published in Chapter: Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames; From: Handbook of Research on Human-Computer Interfaces, Developments, and Applications
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR