What is BRAND

1.

Brand is a product and service that reaches a certain level of awareness, offering a promise, guarantee and value to the consumer. Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement

2.

An arbitrary sign that represents qualities and relationships in consumer culture. Learn more in: Creating Cultural Analogues in Virtual Communities through Branding

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A good name for an organisation (i.e., its psychological representation). Learn more in: Engaging Young Voters in the Political Process: A Conceptual Analysis

4.

Noun of a product which can be distinguished by a brand name or by a design; the trademarked of a product; the personality and visual identity given to a name. Learn more in: The Buying Decision-Making Process in the Selection of Device Suppliers in Reproductive Medicine: A Preliminary Model

5.

A name created by an organization, person, or product symbolizing its commitment to a set of values, setting it apart from others, and creating recognition for its entity. Learn more in: Brands, Fans, and Exchanges: Differentiating Between Fandoms, Transactional and Social Brand Communities, and Brand Publics

6.

Regarding the advertising and marketing, the brand identifies a company or an institution. Learn more in: Promotion of Heritage Tourism Through Branding and Graphic Communication

7.

It is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Learn more in: Corporate Social Responsibility: Strategy for Boosting Brand Perception and Competitive Advantage

8.

An intangible marketing or business conception that helps people identify a company, product, service or individual. Learn more in: Growing Pains: Shifting From a Traditional Business Model – A Case Study

9.

The essential identity of an individual or company, particularly the aspects of the identity that individual or company desires to be associated with in others’ minds. Learn more in: Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow

10.

It is an overall experience of a customer that distinguishes an organization or product from its rivals in the perspective of the customer. Learn more in: Green Consumer Behavior and Its Implications on Brand Marketing Strategy

11.

A player or team’s brand are the images, impressions and reputation that they cultivate in order to build a following over time. The brand can be thought of as a storehouse of value – some things add to it and some things take away from it over the course of the player’s progress. Along with overall reputation, in general, the brand is the most important consideration for professional gamers and their organizations. For an established organization, the brand and its associated value and permanence are often referred to as the “franchise” value of the organization. Ideally, the brand should be separate from individual players or team members or even the managers or owners, but that is difficult to achieve until the team or player has evolved. In eSports, branding is key, and sponsors and viewership will be important in creating a recognizable brand. Learn more in: Pwning Noobs for Fun and Profit: eSports and Entrepreneurship

12.

Although an ambiguous concept, a brand has been defined by the American Marketing Association as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors”. Learn more in: Gamifying a Car's Servicescape

13.

The unique and distinctive sign and value system identifying an organization, or a product. Embodies the very essence of the organization and is the expression of the identity, mission and company’s values. Learn more in: Preserving Memory Through Branding: Museums Brands as Vectors for Advocacy, Promotion and Public Programming

14.

Commercial name of a type of products. Learn more in: Analysis of the Approach to Online Advertising of Leading Sportswear Brands

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A brand is the way an organization is perceived by those who experience it. Brand assists the creation of commercial value. Learn more in: Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus

16.

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Learn more in: Assortment Size and PL Penetration in Grocery Retailers' Portfolios during Economic Crisis: Empirical Evidence from Spain

17.

The brand includes any signs such as words, figures, letters, numbers, the shape of the goods or their packaging, which can be displayed by drawing or expressed similarly, broadcast by print and reproduced, provided that it enables the goods or services of one business to be distinguished from the goods or services of another business. Learn more in: Orientalist Approaches in Advertising: Sample Advertising With Nike's “What Will They Say About You?” Slogan

18.

The unique design, sign, symbol, words, or a combination of these items, employed in creating an image that identifies a product and differentiates it from its competitors. Learn more in: Reviewing the Role of Store Brands in the Global Retail Industry

19.

Is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Learn more in: The Branding of Political Leaders: Hamid Karzai as a Political Brand and His Matrix of Brand Awareness and Positive Image

20.

A name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customers. Learn more in: Marketing Convenience Stores Symbolically: 7-Eleven and Its Spokes-Characters in Taiwan

21.

name, a set of words, a sign, a symbol, a design, or a combination that identifies a seller’s goods or services. Learn more in: Marketing Technology Products and Services Using Key Concepts and Current Trends

22.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Learn more in: Persuasive Advergames: Boon or Bane for Children

23.

A name, term, sign, symbol, or design, or the combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of a competitor. Learn more in: Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies

24.

A name, term, sign, symbol, or design, or a combination of them used to identify the goods and services of one seller or group of sellers so as to differentiate them from those of competition. Learn more in: Destination Competitiveness: An Antecedent or the Result of Destination Brand Equity?

25.

A set of associations defined on a rational and emotional basis between an organization or a product, service and its public or audiences, all in correlation with its name, identity and reputation. Learn more in: Online Place Branding: Identity Features and Facts

26.

A type of product manufactured by a particular company under a particular name. Learn more in: Augmented Reality as a Marketing Strategy for the Positioning of a Brand

27.

Is an overall experience of a customer that distinguishes an organization or product from its rivals in the perspective of the customer. Learn more in: Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism

28.

Name or symbol used to differentiate a product, service, or idea. Learn more in: Brand Fandom Insights: Marketing Themes and Trends From Practitioners

29.

The name, term, or symbol that identifies the products of one seller, and differentiates them from those of competitors. Learn more in: Importance and Role of Retail Brands in a Non-Food Market: A Case Study of DIY Retailing in Spain

30.

Brand for this chapter is defined as the sum total of consumer experiences including both the tangible and the intangible attributes of a product, environment, service, company or organization. In essence, brand is defined as a system of beliefs the truth-value of which is obtained through consumer experiences. This definition of brand best addresses the complexities of the consumer mind in that it takes into account all the touch points of a brand. Learn more in: Concept Naming: Exploratory Methods in the Development of Product Design and Brand DNA

31.

It is the main commercial identifier or set of several identifiers with which a product or service is related and offered in the market. Learn more in: The Brief and Its Role in the Development of Visual Identity Through Academic Intervention in EPS Organizations

32.

A set of unique, strong, and favorable associations in one’s mind. Learn more in: Digital Transformation and Reimagined Brand Messages for Travelers in the Pandemic: Empirical Investigation on Twitter Data From Cruise Brands

33.

A name or sign used to identify a product and distinguish it from its competitors. Learn more in: Cultural Heritage and Digitalization in City Branding

34.

It is a name, trademark, or other symbol which distinguishes a product or manufacturer from others in the market Learn more in: Determining the Motives and Behaviors of Brand Hate

35.

A name or a log that has its distinctive identity, character, or positioning. Learn more in: Marketing Global Luxury Spa and Wellness Trends, Experiences, and Challenges

36.

A word, name, symbol, or combination of these elements that identifies the goods and services of a person or firm and distinguishes them from those of competitors. Learn more in: Online Private Sales Clubs: An Emerging Model of Fashionable E-Commerce at Promotional Prices

37.

A brand is an image, a representation of features and promises about an organization’s benefits that distinguish it from another organization. Learn more in: Building a Brand in Virtual Learning Spaces: Why Student Connections Matter

38.

An overall experience generated by the accomplished differentiation of a product. Learn more in: Narrative Strategies for Brand Positioning

39.

A type of product manufactured by a particular company under a particular name. Learn more in: Private Label Sales through Catalogs with Augmented Reality

40.

Commercial name of a type of products. Learn more in: Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands

41.

Represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. Learn more in: The Evaluation of Social Media Practice in Malaysia by Small and Medium Enterprises