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What is Brick and Mortar Company

Encyclopedia of E-Business Development and Management in the Global Economy
a traditional “street-side” business that deals with its customers face to face in an office or store that the business owns or rents.
Published in Chapter:
Measuring B2C Quality of Electronic Service: Towards A Common Consensus
Mahmoud Amer (Carl von Ossietzky University of Oldenburg, Germany) and Jorge Marx Gómez (Carl von Ossietzky University of Oldenburg, Germany)
DOI: 10.4018/978-1-61520-611-7.ch014
Abstract
In our efforts to study the dimensions affecting the electronic service quality (eSQ) measurement in the Business to Business (B2B) domain, we were faced with a problem of the lack of consensus on the Business to Consumer (B2C) eSQ measurement dimensions, which makes it difficult for researchers in this field to generalize their findings on the B2B domain. Due to this lack of consensus on the subject, we have decided to propose a B2C electronic Service Quality “eSQ” model of consensus summarizing the past research efforts in this domain. In order to test - in future research- if the model proposed here for B2C eSQ can be extended to the B2B domain or not. This study tries to explain some of the current scales used in measuring electronic service quality in the Business to Consumer “B2C” domain, propose a model of consensus for the eSQ B2C based on an extensive literature review of the collective work done by the researches in this field.
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