Connotation given to the mountains rage migrants that installed in the city after World War II in Peru, creating a difference between the Andean peasants and urban cholos. Currently, this word is also use in two contexts: in the urban areas of the capital and the main Peruvian cities to refer to the one coming from the mountains, characterized as being shy, unknown, dumb and out of touch; and in some areas of the mountains as is the case of Cusco refers to a person with love, cholito.
Published in Chapter:
Alpaca Meat: Constraints and Reinforcements on Consumption
Yezelia Danira Caceres (Universidad Nacional de San Agustín de Arequipa, Peru), Sara Gonzalez (ISCSP-Universidade de Lisboa, Portugal), and Juan Rivera Medina (Universidad Nacional de San Agustín de Arequipa, Peru)
Copyright: © 2020
|Pages: 17
DOI: 10.4018/978-1-7998-3115-0.ch016
Abstract
The chapter analyses alpaca (Vicugna pacos) meat production and consumption in Peru. The analysis highlights what affects alpaca meat consumption, drawing from exploratory studies in the Andean high zone of Arequipa, Puno, and Cusco. The reasons that are behind alpaca meat consumption decisions are anthropological aspects related to historical and cultural processes, as well as the commercial channels and the presentation of the product. In this sense, the authors link the theoretical approach on consumption, emphasizing the influence of the consumer in the market and vice versa. Nevertheless, it is interesting to note that even in the current conditions of the market there is a growth in the demand for alpaca meat resulting from the increase in tourism flows, not only of foreigners but also Peruvians.