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What is Communications

Handbook of Research on Effective Advertising Strategies in the Social Media Age
All methods of symbolic or verbal communication that people and machines use to make contact and share information each other.
Published in Chapter:
The Role of Social Media in International Advertising
Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-4666-8125-5.ch010
This chapter introduces the role of social media in international advertising, thus explaining the concept of social media; the overview of international advertising; the relationship between social media and international advertising; the significance of network capability describing the concept of network capability, the application of network capability, and the emerging research trends in network capability; the significance of image transferability describing the concept of image transferability, the application of image transferability, and the emerging research trends in image transferability; and the significance of personal extensibility describing the concept of personal extensibility, the application of personal extensibility, and the emerging research trends in personal extensibility. Social media has the opportunity to capitalize on network capability to bring people together, image transferability which enables marketers to build the brand with larger audiences than ever before, and personal extensibility which allows interactions and relationships in international advertising.
Full Text Chapter Download: US $37.50 Add to Cart
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Telecommunications Policy in Nigeria
The transfer of information from one physical location to another by electronic means. Implementation: Putting a plan of action into effect.
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The Influence of Information and Communication Technologies on Societies and their Cultures: A Historical Perspective
Oral, written, electronic, and technologically-enhanced interactions between human beings.
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