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What is Business-to-Business

Chapter 66
Encyclopedia of E-Commerce Development, Implementation, and Management
Describes a situation where two companies are forming the buyer-seller relationship, differentiates from consumer markets.
Published in Chapter:
Crowdsourcing in Business-to-Business Markets: A Value Creation and Business Model Perspective
Julia Bernhardt (Tampere University of Technology, Finland), Nina Helander (Tampere University of Technology, Finland), Jari Jussila (Tampere University of Technology, Finland), and Hannu Kärkkäinen (Tampere University of Technology, Finland)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch066
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Chapter 144
Impacts of Social Media on Today's Businesses
A type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. This is in contrast to business to consumer (B2C) and business to government (B2G).
Published in Chapter: Impacts of Social Media on Today's Businesses; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 13
Electronic Customer Relationship Management in Tourism
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