What is Cultural Motivation

This study explores the motivations and institutional barriers of local agripreneurs who are involved in different branches of agriculture in Brunei. Descriptive analysis and thematic analysis were performed to analyse the data. The agripreneurs in the study consider their venture into agriculture as an act of symbolic nationalistic support whereby they envision Brunei to be a nation less reliant on food imports, in line with the country's vision or better known as Wawasan 2035. In addition, their motivation is also based on Islamic values with the intention of seeking lawful earning and a path to a blessed monetary and hereafter rewards. The main problems faced by the agripreneurs are lack of access to finance, lack of infrastructure and technology, and lack of exposure. The research on local agripreneurs in the context of Brunei is scarce, thus this chapter provides a better understanding of their motivations and constraints for Brunei to realize the potential of the agriculture sector as an important driver of the economy and thus develop the sector further.