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What is Customer and User Involvement (CUI)

Encyclopedia of Business Analytics and Optimization
Describes the extent to which a customer is engaged as a participant in business operations, specifically in service production and delivery, including, for example, order processing and account management.
Published in Chapter:
3-Step Analytics Success with Parsimonious Models
Chris Schlueter Langdon (Peter Drucker School of Management, Claremont Graduate University, California, USA)
Copyright: © 2014 |Pages: 13
DOI: 10.4018/978-1-4666-5202-6.ch001
Full Text Chapter Download: US $37.50 Add to Cart
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