What is Activism

While it is accepted that those individuals with large amounts of money are able to exert power more easily than those without money, there are other resources available that assist strategic leaders in making effective change. Thousands of local and national education groups have formed in recent years to protest current education policies and to have a voice in the policy and decision making process. Strategic leadership enables these groups to have a positive impact on educational policies and decisions. This chapter will examine the process by which two groups, United Opt Out and the Loudoun Education Association, were able to utilize social media in conjunction with strategic leadership in order to effect change in a politically charged environment.