What is Influencer Marketing

1.

A win-win strategy where the influencer obtains a financial gain by placing a product in his/her post and company gets a chance to convince the audience more easily. Learn more in: Examining the Effects of Blogger Type (Influencers vs. Celebrities) and Post Format in Instagram Marketing

2.

A business strategy through a person who has a certain strength and popularity that influences or changes people's purchasing behavior through social media channels. Learn more in: A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy

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Third party endorsers who have the ability to affect the attitudes and behavior of others on social media. Learn more in: “New Normal” Strategic Communication

4.

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field Learn more in: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic

5.

Is a process of using key brand advocates to drive a brand message to the larger market in an organic way, the brand advocates are the people with large social followings who have sway over your target audience. Learn more in: Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers

6.

It refers to a marketing system of introducing and transmitting experiences or opinions about a product or a brand to the followers of the influencer through social media tools. Learn more in: Consumption in the Digital Age: A Research on Social Media Influencers