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What is Export Diversification

Chapter 13
Handbook of Research on Effective Marketing in Contemporary Globalism
Expanding exports into new segments outside the scope of existing exports.
Published in Chapter:
Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa
Gloria Sraha (Victoria University of Wellington, New Zealand)
Copyright: © 2014 |Pages: 15
DOI: 10.4018/978-1-4666-6220-9.ch013
Abstract
This chapter presents literature on export performance in international business and discusses how exporting firms, especially in Africa, can improve their competitiveness in international markets. The chapter further outlines the dimensions and determinants of export performance as highlighted in the extant literature and the importance of diversification of raw material commodity exports to value added exports in Africa.
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