Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Family Managers

Advanced Digital Marketing Strategies in a Data-Driven Era
Family members of a family firm actively participating in the top management team.
Published in Chapter:
Do Spanish Family SMEs Make Appropriate Use of Their Organizational Websites?: An Analysis of Family Firms' Brand Promotion and Website Quality Level
Rubén Martínez-Alonso (University of Almería, Spain), María J. Martínez-Romero (University of Almería, Spain), and Daniel Rodríguez-Rodríguez (University of Almería, Spain)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-8003-5.ch010
The aim of this chapter is to analyse how family SMEs use digital media, particularly organizational websites, to disseminate information about their products, services, history, etc. To this end, the authors perform a descriptive analysis of 32 organizational websites from privately owned family SMEs located in the region of Andalusia (Southern Spain), emphasizing two differentiating strategies: promotion of the family firm brand and website quality level. On the one hand, the findings show that family firms are to some degree reluctant to promote their family firm brand on their organizational websites, with the indicator of being a family firm as the most communicated. On the other hand, the findings reveal that family firms tend to develop organizational websites with an adequate quality level; however, the inclusion of components, such as FAQ or help sections or a bilingual option, need to be considered in the future.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR