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What is Guadalajara

Chapter 14
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
It is the name of the capital of Jalisco, Mexico. Guadalajara is a city and Mexican municipality, capital and most populated city of the state of Jalisco. It is located in western Mexico, in the center of Jalisco.
Published in Chapter:
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
José G. Vargas-Hernández (University of Guadalajara, Mexico) and Jovanna Nathalie Cervantes Guzmán (University of Guadalajara, Mexico)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-1419-1.ch014
Abstract
This chapter develops a model of the behavior of the ecological consumer to know what motivates the decision to purchase organic products in citizens 25 to 45 years old in the city of Guadalajara. The methodology used in the research is qualitative and was carried out through the non-experimental design, with respect to the data collection tool. Results of in-depth interviews support the general hypothesis related to the factors that influence the purchase decision. One of the limitations the study faced was a limited literature regarding studies involving Guadalajara.
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Chapter 6
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
It is the name of the capital of Jalisco, Mexico. Guadalajara is a city and Mexican municipality, capital and most populated city of the state of Jalisco. It is located in western Mexico, in the center of Jalisco.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico; From: Green Marketing as a Positive Driver Toward Business Sustainability
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 14
The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago
Guadalajara is the name of the capital of Jalisco. It means 'river of stones', 'river that runs between stones', or 'valley of fortresses'. It comes from the Arabic ???? ??????? (wadi al-?iyara), which can be translated as 'valley of stone'.
Published in Chapter: The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago; From: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
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Chapter 8
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
The name of the capital of Jalisco, Mexico. Guadalajara is a city and Mexican municipality, capital and most populated city of the state of Jalisco. It is located in western Mexico, in the center of Jalisco.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco; From: Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities
Full Text Chapter Download: US $37.50 Add to Cart
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