What is Imperative

In the last two decades, big data has come to prominence in all spheres, from politics to business. Big data is seen as a resource to enhance business operations and also as a tool to help employees work more efficiently and streamline the collection and distribution of information technology (IT). Hence, the prevailing trend is that virtually everyone, ranging from big web companies to traditional enterprisers to physical science researchers to social scientists, is either already experiencing or anticipating unprecedented growth in the amount of data available in their world, as well as new opportunities and great untapped value. The understanding of the role of big data in this interconnected world is still in its nascent stage. What has been studied and highlighted appears massive, but what is yet to be realised is the latent potential of big data from an organisational perspective. Hence, adopting a systematic literature review with content analysis, the core aim of this chapter is to deliberate on the strategic outlook for big data management.