What is ITAP

Nowadays the tourism industry demands real-time data and advanced breakdown of indicators. The increasing availability of contents generated by users, such as Internet and Social Networks allow users to express their points of view while making them available. 22% of the time a user was online, it's in social networks, corresponding to 110 billion minutes. The study intends to show an example of an Integrated Tourism Analysis Platform (ITAP) with the use of mobile data linked to touristic venues and events; social media data; Open and Crowdsourced data with the geotagged and sensor city information related to environmental aspects, such as crowding, human movement, noise, light and pollution. Advanced Big Data techniques to produce Interactive Dashboards, Web-based Crowdsourcing Framework and a Responsive and Augmented GeoViewer will be used to ensure a more robust Integral Tourism service, enhancing the displaying of the relationship between the local attractions (events, cultural venues) and the foreign visitors in an interactive and visual immersive way.