It is basically a strong two-way relationship between leader and the one who follows the leader. LMX is the trust bonding between leader and member/follower, who trust each other and work with each other with greater interest and pave a path for goal orientation.
Published in Chapter:
Impact of Leader-Member Exchange on Innovative Work Behavior: Role of Employee-Based Brand Equity, Humor, and Humble Leadership
Afsheen Fatima (UIMS, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Pakistan), Hafsa Nasir (Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Pakistan), Azeema Azeema Noor (UIMS, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Pakistan), Shahrukh Zia (UIMS, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Pakistan), and Mohsin Ali (UIMS, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Pakistan)
Copyright: © 2022
|Pages: 16
DOI: 10.4018/978-1-6684-3621-9.ch007
Abstract
The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.