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What is Mediterranean Diet

Chapter 1
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Is a diet inspired by the eating habits of Italy and Greece with a heart-healthy eating approach that emphasizes eating fresh, whole foods.
Published in Chapter:
Leading the Way to a Sustainable Future: The Positive Impact of a Generation Marketing Campaign
Teresa Coelho (Docapesca – Portos e Lotas, S.A., Portugal), Valentina Chkoniya (University of Aveiro, Portugal), Ana Oliveira Madsen (CEGE, Católica Porto Business School, Portugal & Universidade Católica Portuguesa, Porto, Portugal), and Carlos Figueiredo (Docapesca – Portos e Lotas, S.A., Portugal)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-7998-3115-0.ch001
Abstract
Consumption patterns have always been an important indicator of a generation's identity, but in a world where globalization tends to standardize everything and digital technology tends to accelerate the globalization process, some might predict that identities are dissolving faster than ever. This chapter aims to help understand how new Portuguese generations perceive fish products. Throughout this research, it became very evident that young consumers are very aware of the ultimate emergency of sustainability. This chapter uses the example of Docapesca's pioneer initiative to prove that it is worth investing in consumer education and that, when we adopt a generation focused approach to implement a national marketing campaign, it is possible to obtain valuable advances in consumption for a sustainable future.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 10
Mediterranean Diet as a Healthy, Sustainable, and Secure Food Pattern
It can be described as a dietary pattern characterized by a) olive oil as the main source of dietary fat, b) high intake of plant foods (vegetables, fruits, whole cereals, potatoes, legumes, nuts and seeds), c) low to moderate amounts of animal foods (dairy products, fish, poultry, red meat and eggs), and d) wine in moderation within meals. Although this definition is broadly accepted, it is noteworthy that the MD has variants depending on the characteristics of each Mediterranean population, which actually makes it difficult to establish a unique universal definition.
Published in Chapter: Mediterranean Diet as a Healthy, Sustainable, and Secure Food Pattern; From: Impacts of Climate Change and Economic and Health Crises on the Agriculture and Food Sectors
Full Text Chapter Download: US $37.50 Add to Cart
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