Mega search engines that allow web users to browse various search engines and web directories at a time ( Ho, Lin and Chen, 2012 ). That is to say, this system locates information in the most commonly used search engines. It lacks its own database and uses other search engines to show a combination of the best pages returned by each one of them.
Published in Chapter:
Tourism Search and Metasearch Engines for Online Booking: What Do They Offer?
Trinidad Domínguez (University of Vigo, Spain), Noelia Araújo (University of Vigo, Spain), Jose Antonio Fraiz (University of Vigo, Spain), and Elisa Alén (University of Vigo, Spain)
Copyright: © 2017
|Pages: 31
DOI: 10.4018/978-1-5225-1054-3.ch003
Abstract
This chapter aims to analyze the different tourism search and metasearch engines for online booking based on supplier perspective (accommodation, flights, leisure and package deals) and taking into account the possible relations generated by the structure and content variables of web offers. A literature review is carried out to study user experience and provide greater in-depth knowledge which will, in turn, in addition to observation of online booking, trends, data, and profile and user preferences. With this information, the study establishes the main attributes of strucuture and offer content of webs focused on the user preferences. The empirical analysis is based on a representative sample of e-commerce of tourism websites, its main characteristics and possible correlations according to the structure and content of their offers. Based on this, the work identifies competitive advantages that will set the trends for the sector and future short-term strategies.