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What is Pay-per-click

Contemporary Trends in Innovative Marketing Strategies
Sponsored link, also known as pay-per-click, is an advertising format served on the internet, being paid advertising in the form of a hyperlink that is displayed in search results on pages
Published in Chapter:
Innovative Digital Marketing in Business
Albérico Travassos Rosário (GOVCOPP, IADE, Universidade Europeia, Portugal) and Joana Carmo Dias (COMEGI, Universidade Lusíada, Portugal)
Copyright: © 2024 |Pages: 35
DOI: 10.4018/979-8-3693-1231-5.ch001
Abstract
Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and virtual reality can provide immersive and interactive experiences for customers. Businesses can use these technologies for product demonstrations, virtual showrooms, or interactive advertising campaigns. User-generated content and influencers can help you reach a wider audience and build trust with their followers. Highlight your company's commitment to social responsibility and sustainability in your marketing efforts. Innovation in digital marketing involves staying updated with the latest technologies and trends and being willing to experiment with new strategies. Based on the above, it is intended to systematically review the bibliometric literature on how Innovative digital marketing in business uses the Scopus database with the analysis of 106 academic and/or scientific documents.
Full Text Chapter Download: US $37.50 Add to Cart
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Internet Marketing Techniques for Online Programs
A pricing model for paid advertising used for various search engines such as Google, Yahoo or MSN. Individuals or companies bid for key words used by search engines and place ads related to a key. A charge occurs every time someone clicks on the ad. One of the most popular pay-per-click methods for paid advertising is Google Adwords.
Full Text Chapter Download: US $37.50 Add to Cart
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