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Below please find a list of definitions for the term that
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What is Product Attribute

Chapter 95

Encyclopedia of Business Analytics and Optimization

Characteristics of a raw material or finished goods which make it distinct from other products. Attributes include size, color, functionality, components and features that affect the product's appeal or acceptance in the market.

Published in Chapter:

Game Theoretical Models in New Product Development

Zhijian Cui (IE Business School, Spain) and Marc-Elliott Finkelstein (IE Business School, Spain)

Source Title: Encyclopedia of Business Analytics and Optimization

Copyright: © 2014 |Pages: 10

DOI: 10.4018/978-1-4666-5202-6.ch095

Full Text Chapter Download: US $37.50 Add to Cart

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