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What is Situational Crisis Communication Theory

Chapter 9
Handbook of Research on Cyberbullying and Online Harassment in the Workplace
A theoretical framework that proposes that different organizational crises require different crisis responses; requires organizations to consider how characteristics of a crisis influence responses.
Published in Chapter:
Workplace Cyberbullying and Online Harassment as an Organizational Threat: Exploring the Negative Organizational Outcomes
Rhiannon B. Kallis (The University of Akron, USA) and Andrea L. Meluch (The University of Akron, USA)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-4912-4.ch009
Abstract
With the continued growth of social media use and the development of online communication, organizations now face the challenge of maintaining a healthy working environment offline and online. Cyberbullying, online harassment, and inappropriate online content posted by employees, CEOs, social media managers, and other users can all lead to organization crises. This chapter defines types of harmful online communication, such as cyberbullying, trolling, and online harassment; explores online harassment through the lens of situational crisis communication theory; provides case studies of employees, CEOs, social media managers, and other users who engaged in inappropriate online behavior; and offers solutions and recommendations for organizational response and employee social media training.
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