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What is Source Credibility

Chapter 140
Encyclopedia of E-Commerce Development, Implementation, and Management
A recipient’s perceived credibility of a message source.
Published in Chapter:
Electronic Word-of-Mouth Communication
Hung-Pin Shih (Hsuan Chuang University, Taiwan)
Copyright: © 2016 |Pages: 12
DOI: 10.4018/978-1-4666-9787-4.ch140
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 64
Dynamics of User-Generated Content in Industry 4.0
Source credibility is how a consumer perceives and trusts the source of the eWOM recommendations.
Published in Chapter: Dynamics of User-Generated Content in Industry 4.0; From: Encyclopedia of Data Science and Machine Learning
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model
Consumers’ perception about the trustworthiness of the author of eWOM recommendation.
Published in Chapter: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model; From: Managing Diversity, Innovation, and Infrastructure in Digital Business
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Government Web Sites as Public Forums
people are more likely to be persuaded when the source of the message is perceived to be credible.
Published in Chapter: Government Web Sites as Public Forums; From: Handbook of Research on Public Information Technology
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Chapter 9
How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
The level of credibility an audience attributes to a message, usually operationalized via the attractiveness, expertise, and trustworthiness of the message source.
Published in Chapter: How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics; From: Navigating the Shifting Landscape of Consumer Behavior
Full Text Chapter Download: US $37.50 Add to Cart
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