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What is Technology-Based Company

Chapter 6
Sharing Economy and the Impact of Collaborative Consumption
Also known as tech company, it is a firm focusing on the development and manufacturing that uses leading edge scientific and technological knowledge systematically and continuously to produce new goods or services with high added value.
Published in Chapter:
Uber's Strategy as a Competitive Business Model of Sharing Economy
José G. Vargas-Hernández (University of Guadalajara, Mexico)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/978-1-5225-9928-9.ch006
Abstract
The aim of this chapter is to analyze the different strategies that take Uber to join the global market successfully, positioning itself in different countries, and to analyze how these businesses and strategies that follow become successful to the extent that Uber is doing, not just one city but many in several countries around the world. In order to accomplish this, it is necessary to reference a previous literature review on collaborative economies business model that is appropriate to identify the different theories that may be applicable. As a result, the analysis of this work shows the determining factors that have placed Uber as one of the leading companies within its area of influence and ends with some recommendations on the conflicts that the firm presents when entering a new market.
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