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What is Tourist Destination

Impact of New Media in Tourism
Geographic area or zone frequently visited by tourists.
Published in Chapter:
Digital Marketing Best Practices for Management in Tourism Destinations
Cristina Callejón-Gómez (University of Malaga, Spain) and María-Mercedes Rojas-de-Gracia (University of Málaga, Spain)
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-7095-1.ch002
This work fills a gap that has existed up to now, proposing a series of specific indicators that serve as a manual of good digital marketing practices for the promotion of tourism destinations. According to the proposed model, the variables to take into account are those related to web metrics, SEO positioning, and social networks. Likewise, the indicators and metrics proposed in the tourism destination Malaga (Spain) are applied. In this way, the model can serve as a guide for the managing institutions of tourism destinations that wish to measure the results of their efforts. This analysis facilitates the identification of the strengths of the strategy followed, as well as those that need to be improved. It can also be used to verify the positioning of tourism destinations with respect to their competitors.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Influence of the Website Features on Tourists' Choices: A Study on Agritourism Customers
A place of interest where tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
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Holistic Technical Solutions to Enhance Accessible Tourism in the UNESCO World Heritage Sites
A place for tourists to visit and stay, could be a country, state, region or city – usually due to its cultural or natural values.
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Tourist Satisfaction Analysis Through Structural Equation Models
Place a tourist chooses to visit, for which he/she feels some degree of interest and motivation.
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Marketing and Branding Initiatives for Local Food and Tourism Identity of Terengganu, Malaysia
A place or area where a collection of tourism related products and attractions are offered which deliver a tourism experience for individuals or groups traveling away from their home or place.
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What are the Most Critical Factors for Competitiveness of a Tourism Destination?
Physical space in which a visitor/tourist stays at least one night, which has tourism products, including infrastructure support, attractions, and tourism resources.
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Visitor Perception and Expectation of Heritage Tourism at Mahabalipuram Monuments
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Creative Destinations and the Rooster of Barcelos (“Galo de Barcelos”)
It designates the place marked for the end of a trip, a territory where a visitors wish to spend some time away from home, but being more than just a geographical place, being an amalgam of products, services, natural resources, artificial elements, and information with potential to attracting visitors.
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Happiness: The Basis for Public Policy in Tourism
A place whose characteristics attract people to stay temporarily as visitors.
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Intelligent Tourist Destinations and Their Application to Public Policies: The Spanish Case
Singular territory receiver of tourist flows. It locates the tourist resources that generate the activity, the offer of lodging and complementary, as well as the infrastructures and equipment that make it possible, also having an image and marketing channels that make the destination recognizable and accessible by the demand.
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Risk, Terrorism, and Tourism Consumption: The End of Tourism
A geographical place conditioned to receive tourists and visitors who are interested in gazing certain attractions.
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The Impact of COVID-19 on the Tourism Industry: The Case of MSMEs in Barcelona
Is a unique place where a visitor spends at least one night and exhibit tourism products such as attractions, support services, and tourism resources complete with defined management, physical and administrative boundaries, and a well-known image.
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A Business Model for Accessible Tourism
Is one that is able to differentiate between the different types of customers on the basis of the attractiveness of both its territorial and instrumental components.
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