What is New Environmental Paradigm (NEP)

Along with the development of the global economy, a massive increase in human economic activities has led to the global environmental crisis. Environmental problems are associated with people's extreme consumption and unsustainable practices. This chapter tries to unfold different approaches to green consumption behavior based on psychological and moral theories and aims to bring forth the fundamental tendencies of the human mind. In this study, the author tries to reflect on how the narrow tendencies of the mind are easily motivated by rampant consumerism. Morality is the spirit that guides the individual internally in favor of welfare-oriented decisions. Moral integrity as life vigor is developed through regular practice. Therefore, the study presents the emerging practices as the new environmental paradigm and analyses them in the pursuit of green consumption.