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What is Visual Aesthetic Sensitivity

Chapter 11
Handbook of Research on Pathways and Opportunities Into the Business of Esports
The capability to perceive, appreciate, and evaluate visual beautifulness of objects.
Published in Chapter:
Art Education in eSports: How to Incorporate Aesthetics Into the eSport Marketing Curriculum
Jhih-yin Diane Lee (University of Georgia, USA) and Wen-hao Winston Chou (University of Georgia, USA)
Copyright: © 2021 |Pages: 17
DOI: 10.4018/978-1-7998-7300-6.ch011
Abstract
Compared to marketers in traditional sports settings, eSports marketing professionals are expected to be better equipped with visual aesthetic sensitivity and creativity. Therefore, aesthetics and creativity should be included in eSports marketing curricula. When developing courses and instructing students, contemporary theories and practices for enhancing visual aesthetic sensitivity and creativity should be taken into consideration along with the different curricular and professional needs of individual students who are interested at working in the eSports industry. This chapter explains and demonstrates how to best integrate some pedagogical techniques in art education into teaching practices in eSports marketing courses.
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