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What is WAP (Wireless Application Protocol)

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
A set of communication protocols that standardise the use of various wireless devices for Internet access.
Published in Chapter:
The Mobile Services Market: An Exploratory Analysis of Mobile Phone Usage by French Consumers
Calin Gurau (Montpellier Business School, France)
DOI: 10.4018/978-1-60566-156-8.ch024
This paper presents the situation of the mobile services market in France, based on a survey conducted in the city of Montpellier, in November- December 2006. After a presentation of the existing research background related with mobile services, the article presents the research objectives and the research methodology applied to collect primary data for this project. The results of statistical data analysis are then presented and discussed, allowing an identification of the main consumer segments in terms of characteristics, attitudes and behaviours. The paper ends with a summary of the findings, and with suggestions for future research.
Full Text Chapter Download: US $37.50 Add to Cart
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Mobile Telecommunications and M-Commerce Applications
An open, extensible and unified global standard for delivering information and providing interactive services over cellular networks to mobile devices.
Full Text Chapter Download: US $37.50 Add to Cart
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