What is Anti-Consumption

Voluntary simplicity has received growing attention during the last few years. Especially after the COVID-19 pandemic, many consumers are trying to rebuild work–life balance and reconsider their priorities. Voluntary simplicity has become one of the most popular lifestyles as a result of these efforts. Hence, this chapter aims to explore the concept of voluntary simplicity by first identifying its relationship with minimalism. Then, the concept, existing literature, and the relationship between voluntary simplicity and well-being are explained. Finally, future research directions for improving the existing literature are presented.