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What is Assortment

Handbook of Research on Strategic Supply Chain Management in the Retail Industry
The collection of goods or services that a business provides to consumers. The main characteristics of a company's product assortment are: (1) its length or number of products, (2) its breadth or number of product lines, (3) its depth or number of product varieties within a product line and (4) its consistency or how products relate to each other in a retail environment.
Published in Chapter:
Supply Chain Hub and Spoke Model for Convenience Stores
Sandeep Subhashrao Pratapwar (JDA Software Ltd, India)
DOI: 10.4018/978-1-4666-9894-9.ch003
Abstract
As grocery retailers have limited profit margin, the players in the industry are constantly looking for cost effective supply chain model for increasing profit margins. Any convenience store should have assortment which is more suitable for the local target customers but the company might receive the inventory from multiple sources. In this chapter we have proposed a new way to handle the supply chain for the convenience store, that is, Hub and Spoke model between Hypermarket/Supermarket/Supercenter and Convenience store. In this model Spoke (Convenience Store) receives all inventory from single source, that is, Hub (Hypermarket/Supermarket/Supercenter), hence there is a significant reduction in the logistics cost. This will allow the retailer to be more focused on customer service which in turn will make more loyalists for the store.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Omni-Channel Retailing: Enriching Customers' Shopping Experience
Assortment is the number of SKUs within a category. It is also called depth.
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Customer Service: A Key Differentiator in Retailing
Assortment is the number of SKUs within a category. It is also called depth.
Full Text Chapter Download: US $37.50 Add to Cart
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Freshness Management in the Retail Business
Refers to the number of SKUs within a merchandise category, group or department (depending on the retailers’ reference).
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The Influence of Retailer Choices on Consumer Behaviors and Sales Productivity
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