Whenever a customer's interest is mirrored in their regular conversation, this is known as word-of-mouth marketing.
Published in Chapter:
Branding Through Online Social Networks: Impacts on Export Markets
Sana Arshad (Universiti Utara Malaysia, Malaysia),
Asmat-Nizam Abdul-Talib (Universiti Utara Malaysia, Malaysia), and Fahad Manzoor (Emirates NBD, UAE)
Copyright: © 2022
|Pages: 12
DOI: 10.4018/978-1-7998-9071-3.ch002
Abstract
The hurdles to entering a foreign market have been dismantled by greater internet connectivity. As a result, there is virtually endless potential to expand a company abroad. In growing abroad, it's crucial to keep the brand at the forefront of the approach. When enterprises enter foreign markets, they confront several problems such as a lack of market intelligence, buyer expectations, severe rivalry from global brands, and a lack of trending awareness. Most exporters focus on the short product-focused and sales-driven methods, such as producing that which is simple to create, finding a contract, fulfilling the request, and closing sales. This method just forces an exporter into a pricing competition in a globalized world, leaving the limited possibility to continuous production, product innovation, and credibility. Every company that wishes to export should aim towards market-driven, long-term, and sustainable exporting.