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What is Mission Statement

Chapter 29
Handbook of Research on Transnational Higher Education
A mission statement identifies what an organization is and its reason for existence.
Published in Chapter:
Building a Case of Student Experience for Sustainable Higher Education in Transnational Environment
UmmeSalma Mujtaba (Heriot Watt University, UAE)
Copyright: © 2014 |Pages: 15
DOI: 10.4018/978-1-4666-4458-8.ch029
Abstract
This chapter sets ground to realize the exceptional significance of students to international branch campuses, which is a popular mode of transnational higher education. Mission statements of different international branch campuses are analyzed that converge on the fact that most of these institutions irrespective of the host country perceive student as their priority. The chapter then moves on to explaining student choice, in a situation where number of international branch campuses co-exist in a home country, such as the case of United Arab Emirates that hosts 19% of the world’s current branch campuses (Observatory, 2012). This information is then employed to expound how international branch campuses can progressively build student experience. Within this chapter, readers can find steps to build student experience in the first year of operation, followed by fine steps that can assist in progressively developing student experience. The chapter then addresses the significance of students in transnational higher education and how this can be developed, leveraged, and converted to be a potent tool such as to ensure sustainable branch campuses (a form of transnational higher education).
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Chapter 10
Professional Collaboration in Teams
A brief statement that indicates the goal of a company.
Published in Chapter: Professional Collaboration in Teams; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
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Chapter 1
The Purpose of K-12 Education From a Theoretical Perspective
Provides an overview of the steps planned to achieve a future goal set by educators and education policy for the nation’s school system.
Published in Chapter: The Purpose of K-12 Education From a Theoretical Perspective; From: Participatory Pedagogy: Emerging Research and Opportunities
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Chapter 9
Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir
It is the document that contains the reason d’être of a business, principles and common values to achieve its vision.
Published in Chapter: Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir; From: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Chapter 7
Applying Balanced Scorecard in Non-Government Organizations
Operational statement focusing on what the institution really tries to do.
Published in Chapter: Applying Balanced Scorecard in Non-Government Organizations; From: Handbook of Research on Managerial Solutions in Non-Profit Organizations
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Chapter 476
Changing Expectations of Academic Libraries
Unified theory, plan, or goal of an organization or subsection of the organization.
Published in Chapter: Changing Expectations of Academic Libraries; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 452
Changing Expectations of Academic Libraries
Unified theory, plan, or goal of an organization or subsection of the organization.
Published in Chapter: Changing Expectations of Academic Libraries; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 10
Case Studies
A mission statement is a concise statement that outlines the purpose, goals, and primary activities of an organization. It serves as a guiding force, providing direction and clarity about the organization's reason for existence. Mission statements are intended to communicate the fundamental values and aspirations of the organization to its employees, customers, and other stakeholders (OpenAI, 2023 AU26: The in-text citation "OpenAI, 2023" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).
Published in Chapter: Case Studies; From: A Critical Examination of the Recent Evolution of B2B Sales
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Chapter 121
Modernizing the Academic Library
Unified theory, plan, or goal of an organization or subsection of the organization.
Published in Chapter: Modernizing the Academic Library; From: Encyclopedia of Information Science and Technology, Fifth Edition
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Chapter 2
Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow
The core values of the individual or company succinctly communicated, in three sentences or fewer.
Published in Chapter: Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow; From: Developing and Sustaining Play Therapy Clinics
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Chapter 15
Innovation through Corporate Social Responsibility: Insights from Spain and Poland
Set of values ??emphasizing the specific role of the organization in favor of its environment, thus justifying the existence of the entity.
Published in Chapter: Innovation through Corporate Social Responsibility: Insights from Spain and Poland; From: Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy
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Chapter 35
Non-Profit Leadership Success: A Study of a Small, Non-Profit Organization's Leadership and Culture through the Lens of Its Volunteers
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