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What is Consumer Attitude

Chapter 25
Handbook of Research on Retailer-Consumer Relationship Development
Consumer’s favorable or unfavorable inclination toward an object (e.g. a person, a place, a retailer). Attitude influences individual’s choices and responses to stimuli. Attitude is often considered to be composed by four major component: (1) Affective: emotions or feelings. (2) Cognitive: belief or opinions held consciously. (3) Conative: inclination for action. (4) Evaluative: positive or negative response to stimuli.
Published in Chapter:
Is Multichannel Integration in Retailing a Source of Competitive Advantage?: A Consumer Perspective
Daniela Andreini (University of Bergamo, Italy) and Giuseppe Pedeliento (University of Bergamo, Italy)
Copyright: © 2014 |Pages: 19
DOI: 10.4018/978-1-4666-6074-8.ch025
Abstract
Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, Internet, and mobile shopping) in order to sell and distribute products and the related post-sales services. The purpose of this chapter is to investigate how shoppers perceive three different multichannel integration models in retailing: independent, database, and full-integrated models. The results of a qualitative enquiry and a quantitative survey reveal that when consumers choose among different multichannel retailers, the retailer's brand reputation, the experience with other shopping channels of the same retailer, and the Website design are the most cited factors influencing their purchasing decision. Even though findings disclose that respondents do not perceive multichannel integration as a driver of their shopping choices, the qualitative data indicates the existence of a respondents' attitude towards the multichannel integration, measured in this chapter through an exploratory and a confirmatory factor analysis in the quantitative survey.
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Chapter 2
Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing
A lasting general evaluation of something; a state of mind or a feeling
Published in Chapter: Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing; From: Handbook of Research on Mobile Marketing Management
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Chapter 9
Understanding Edible Insects as Food in Western and Eastern Societies
A settled way of thinking or feeling about something of consumer value.
Published in Chapter: Understanding Edible Insects as Food in Western and Eastern Societies; From: Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
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Chapter 16
Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh
It reflects either favourable and unfavourable evaluations of an “attitude towards and object”. Attitudes are often consistent with behaviors, then can be situational as well.
Published in Chapter: Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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