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What is Google Trends

Modernization and Accountability in the Social Economy Sector
A public web facility of Google Inc., based on Google Search, that shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages.
Published in Chapter:
Public Services and the Missed Values of (Non)Communication
Mirko Pečarič (University of Ljubljana, Slovenia)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-8482-7.ch013
Abstract
Citizens' interactions are at the center of open governments. When the latter use open structures and open processes to foster (technical) collaboration, citizens' wellbeing can be improved by observing what citizens (do not) publicly write about or search for. This chapter tries to compare the wellbeing and quality of life (the older terms are public value or solidarity) with public goods inside and outside of public services. This relationship can be achieved when people debate and governments listen to diverse alternatives. To test this relationship, the Google Trends application was used. Trends show that satisfied people do not write about effective, efficient, legal, and ethical things, so a temporary conclusion needed for further investigation is that the government's success in a certain field is present when people do not talk (on a large scale) about matters or topics in that field. Governments should, therefore, listen to or read what people (do not) say or write.
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Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses
It is a public service offered by Google Inc. that shows how often one term or tropic is entered in Google for searching information about it.
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Social Reactions to the Pandemic: Rising Interest in Pandemic Movies
Google Trends is a public data source of real-time internet search models and was previously used for health-related research.
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Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends
Google's free, proprietary tool that provides data on search interest by location, time range and category.
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Academic E-Branding Focused on Higher Education Institutions: Analyzing Digital Visibility in Latin American and European Universities
Web instrument that serves to measure aspects related to other pages, it was used as a tool to perceive the platforms of the universities that were part of this study, among the characteristics that were observed were: speed, loading time, size, number of requests), in order to analyze the difference between the technology implemented by each institution.
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Examining Visitors' Characteristics and Behaviors in Tourist Destinations Through Mobile Phone Users' Location Data
A website provided by Google which indicates the search volume of specific keywords in Google Search over time and also analyzes the popularity of top search queries across various regions and languages.
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