What is Green Washing

1.
It is a type of twist in which green PR or green marketing is deceivingly used to uphold the view that the business products/services, policies, or aims are ecologically friendly. Learn more in: The Green Consumer Behavior
2.
It can be regarded as many deceptive practices and lies that are rampant among FMCG firms displaying illusive information about its brands to the target consumers. Learn more in: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
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