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What is Influencer

Encyclopedia of Information Science and Technology, Fourth Edition
People who potentially have the power to convince others to stay or switch to other brand.
Published in Chapter:
Social Commerce Using Social Network and E-Commerce
Roberto Marmo (University of Pavia, Italy)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch249
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Examining the Effects of Blogger Type (Influencers vs. Celebrities) and Post Format in Instagram Marketing
A person, “social media celebrity,” is accepted as an opinion leader for some groups sharing the same interests.
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Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing
An influencer can be an internet phenomenon, youtuber or Instagram vowel. Influencers are the social media equivalent of “word of mouth” in marketing.
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Social Media and Events: Before, During, and After
Having a large audience of followers on a social media channel, the power to influence their purchasing decisions due to their expertise, knowledge, location or relationship with their audience are called Influencer.
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YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos
An influencer or influential is an individual who is able to exert a high level of influence on the process of adoption of new products by other customers through digital media. The influencers’ influence power is produced thanks to their familiarity, interest and knowledge about specific product categories and their participative behavior as an active member of the community.
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Social Media Ethics and Children in the Digital Era: Social Media Risks and Precautions
Influencers unlike Vlogger or Youtuber, produces content and reaches a wide audience. Influencer is the person who can change and affect the behavior of people in new media.
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The Power of Influence: Unleashing the Potential of Influencer Marketing
Influencer is an individual who may have huge fan following ad can influence the purchasing decisions and/or opinions of others due to their knowledge, authority, position, or relationship with their audience, especially on social media platforms.
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Social Commerce Using Social Network and E-Commerce
People who potentially have the power to convince others to stay or switch to other brand.
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Terms of the Digital Age: Realities and Cultural Paradigms
A relatable, Internet-popular microcelebrity who sponsors products with the intent of influencing fan followers’ buying habits.
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The Influence of Social Media on Food Choices: A Bibliometric Approach
a person who has the power to influence followers by showing or recommending products on his/her social media accounts.
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Art Education in eSports: How to Incorporate Aesthetics Into the eSport Marketing Curriculum
An individual has influence over other people’s opinions and decision related to consumption.
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A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-of-Mouth Marketing: A Comparison Between USA and Turkey
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New Event Trends as a Tool of Digital Marketing Communication
Person who influences, leads, inspires, and guides people against a specific situation.
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Enterprise Quality Perception in a Changing Environment
It is a person that uses social networks to give an opinion and who is considered by a sector of the population as a reference to follow.
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TikTok Content Categories and User Engagement Behavior: Alisha Lehmann – Celebrity Athlete and Influencer
A person who utilizes their online presence and credibility within a particular niche or industry to persuade and shape the opinions, choices, or actions of their audience, often in the context of marketing and promotion.
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Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
An influencer is an individual who can affect a specific target group's opinions, behaviours, and purchasing decisions. They typically have a significant following on social media platforms and are known for their expertise, charisma, or unique approach.
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An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry: The Case of Cyprus
An individual that influences consumers’ purchasing decisions through his/her social media accounts.
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Exploitation of Health on Instagram: Motivations, Social Support, and Influencers
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Digital Evolution in Brand Communication
A person who can persuade potential customers to buy a product or service by promoting or recommending it on social media.
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Social Networks: The New Medium of Advertising – Instagram Case
Someone who affects or changes the way that other people behave, forexample through their use of social media.
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Changing Consumer Buyer Decision Process in the Context of Instamoms
New social media people, having huge followers, with the ability to influence potential consumersof by promoting or recommending the items on social media.
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Influencers and Travel Agencies in the Focus of Influencer Communication: An Evaluation of Brand Collaborations
Individuals who share their opinions and thoughts about a brand or product with their followers through social media platforms.
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Consumption in the Digital Age: A Research on Social Media Influencers
It refers to a person or social media phenomenon who has the ability or power to effect (influence) and shape the thoughts, behaviors, and habits of their followers.
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Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights
Individual who has established credibility and a significant following in a specific niche or industry, often on social media platforms.
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Symbolic Consumption in the Online World: The Construction of Social Identity and Fashion Influencers
Person who has a large number of followers on social networks and whose opinion is relevant to them. There are specialized influencers in various fields such as fashion, food, sports, etc. They usually become role models for their fans.
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Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic
A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
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Online Distribution Strategies: A Mix of Globalization and Diversification in the Fashion Market
An individual who has the influence to affect buying decisions of others because of his/her (perceived or real) position, authority, knowledge or relationship. In end consumers’ settings, members of a peer group or a reference group might act as influencers, whilst in organizational settings, internal employees and external consultants could act as influencers.
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A Conceptual Framework to Understand Online Destination Images: A Research Model Utilizing User-Generated Content Through Twitter
An influencer is a user on social media who has access to a large audience, is mentioned by others and whose ’s posts are re-posted so that can persuade others by virtue of their authenticity and reach.
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Social Network Analysis
People who potentially have the power to convince others to stay or switch to other brand.
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