Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is KMO

Chapter 1
Handbook of Research on Decision-Making Techniques in Financial Marketing
Kaiser Meyer Olkin.
Published in Chapter:
Measuring Financial Literacy of the Housewife to Generate Marketing Strategies
Serkan Eti (Istanbul Medipol University, Turkey) and Ece Nur Temizel (Istanbul Medipol University, Turkey)
Copyright: © 2020 |Pages: 20
DOI: 10.4018/978-1-7998-2559-3.ch001
Abstract
This chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish Lira deposits but also have a low tendency to spend. It was found that the financial literacy of housewives was low. In this context, it will be appropriate to increase this literacy through general education. In this way, housewives will be able to better evaluate their savings and the financial system of the country will work more effectively.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR