What is Luxury Brands

1.

In economics, a luxury good (or upmarket good) is a good for which demand increases more than proportionally as income rises, so that expenditures on the good become a greater proportion of overall spending. Learn more in: Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry

2.

Luxury brands are top brands in terms of quality and aesthetics, which are more difficult to reach due to their very high price and selectivity in the distribution network. Learn more in: The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector

3.

Fulfill a need to pitch to an affluent status, but they also make the brands more desirable. Learn more in: Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study